Sunday, September 21, 2014

Event: IMATS Sydney 2014

Most people are familiar with IMATS if they follow beauty gurus from Youtube or other beauty bloggers because many of them attend this event. It's a trade show/ expo for makeup artists where vendors will offer their products, sometimes at a discount, and there's shows and competitions. I wouldn't consider myself a makeup enthusiast but I'm keen on picking up a few tips and I really wanted to get a few things.

I bought a general admission ticket for Saturday and it costed me AUD$40 (including the booking fee). I figured that most of the popular items would be sold out on the first day, so I chose to go on a Saturday (if you want to haggle prices, Sunday's probably better but I haven't mastered the art of negotiation). The plan was to go alone because I'd be able to get around faster and a lot of that time would be waiting in queues.

The venue was the Royal Hall of Industries in Moore Park, which isn't very far from the CBD but it makes going to the shops afterwards a little less convenient. Nevertheless, you have buses that get you fairly close to the venue.

Prior to attending the event, I did some research and planned my day. I anticipated very long waiting times but in the end, it wasn't too bad. Perhaps I was just patient. I set a list of things I needed to bring or keep in mind:
  • Comfortable shoes
  • Cash
  • List of things I want to get
  • Reading material
I set a bigger budget than I normally would for a shopping trip only because my intentions were to grab a couple of quality makeup brushes/tools and some lashes and glue because I'm also going to be attending a ball and... I don't have falsies. I never really wear them anyways. Despite the fact that I had a whole list of things I wanted to get, it was out the window as soon as I got to the Hakuhodo stand - the brushes I wanted weren't there so I made do with what I felt were good brushes. Also because of the AUD drop, things were more expensive.

I intended to aim within the budget but I went a little over. That's never really good - I typically don't go over budget but I let loose a little this time. Most stalls didn't have great deals on but I have to say I got a pretty good deal with the Royal and Langnickel brushes comparing to the prices they charge on their website.

Here's a couple of pictures I took while I was at the trade show:

This was just next to the MACpro stall - gorgeous. Can I have a print of that pinned to my bulletin board?
Special effects makeup

A pop-up museum 

A demonstration at the Main Stage
Outside, near the bus stop, the wild flowers bloom
Here's what I got:


Everything in the bag
The cosmetics I bought: MAC lipsticks in Violetta and Morange, Besame Cake Mascara and Brightening Violet Powder and Lime Crime Velvetine in Red Velvet
The tools - obviously the most expensive ones are the Hakuhodo brushes. There's Royal and Langnickel, ModelRock lashes and Duo lash glue
Overall, I had an enjoyable time but I don't think I will be returning again (though if any of my friends wish to go with me, I probably will tag along). I don't think the deals they had on were that good because you'd only save a lot if you buy more (suitable for makeup artists for stocking up their kits). I feel like the demonstrations don't offer me useful advice for something day-to-day since these are probably intended to educate people within the industry or have an avid interest in the art of makeup. I prefer my makeup quick and easy most days of the week and there'll only be that one day in the year when I will have the chance to dress up and try the tips I learned.

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